Kidocode
Industry
Edu-Tech
Location
Malaysia
Year
2024
Service
Problem:
The 2 main priorities for the company's was intuitive storytelling, leading to high audience retention and a clearly defined problem statement, which strenghtens the impact of the company's vision.
Solution:
After comprehensive research, a strategy was devised to establish a compelling emotional narrative that deeply connects and engages the audience.
Problem Statement:
The problem is defined qualitatively with regard to traditional schooling
Purple: Students needs
Orange: Schools' offering
Problem Statement:
The same problem is quantified with real-time statistics
We want the problem to be relatable to the audience
Opportunity Highlighted:
Addressing each of the 4 categorised problems
Purple: Students' needs
Orange: Schools' Offering
Green: Opportunity Areas
Opportunity Areas:
Real-time Tech capability to serve the opportunity
We want the workings of the company easily explained and not be intimidating
Solution Presented:
Introducing how the opportunity areas translate into the solution
Company's product using existing technology taps into opportunity area and solves the defined problem statement
Proof of Concept:
The student's success is validated in real-time
This adds an element of confidence and clarity of converting vision into reality
*Financials and Business Model Hidden for Confidentiality Purposes
