Give Red
Industry
Healthcare
Location
India
Year
2019-2022
Service
Problem:
As part of the founding team of GiveRED, envisioned to seamlessly connect patients in need with volunteer blood donors. The goal was to create the largest, active, donor community, nationally
Solution:
After detailed research, the key to building a large donor database was discovered to be active engagement and donor gratification. The user journey was meticulously studied, and touch points were strategically incorporated for a seamless donation process, integrating multiple effective strategies through diverse channels
Donor Gratification Experience
Donors receive an esteemed donation certificate from GiveRED, commemorating and celebrating their invaluable and life-changing support
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Donors receive heartfelt public recognition on GiveRED's esteemed social media platforms, honoring and celebrating their efforts
Donors have the option to dedicate their donation to a family member or friend, and GiveRed will send them a gift card on their behalf.
Website & App Design
Designed a professional website that was made seamless for patients in need and also engaging for donors effectively. Designed T-shirts and setup an e-commerce site to encourage involvement across all audiences, while simultaneously establishing a funding channel for the organisation.
Promo Video
Media
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